You have finally decided to create a blog. You followed my three steps for picking a niche. Your head is swimming with ideas of the different articles you want to write. In the wee hours of the morning, you are dreaming of all the possibilities of what your blog can be. You sit down at your computer and open Grammarly to write that first post. BAM! You have no idea how to create content for a blog.
Breathe, it is ok. I am going to guide show you how to create content for a blog, the easy way. So, grab your favorite drink, sit back down, take a deep breath, and get ready to learn.
We will cover all the steps you need to take to create great content that will keep your readers coming back for more. Shall we get started?
Step One: Locate Some Low Competition Keywords
Keywords are a phrase that is the focal point of your article. For example; the keywords to this article are “How to create content for a blog.” It is my goal to get this post ranked in Google under those keywords.
Now I had an idea on what I wanted to write about, so when I went to my keyword search tool, it was easy for me to find a phase that fit my topic.
For a keyword tool, I use Jaaxy. You can find my full Jaxxy review here.
I am going to give you a short overview on how to use a keyword tool such as Jaaxy. You plug in the keywords you would like to use and click search. You then compare the number of searches done monthly on the hopeful phrase to the number of competing websites. The more searches there are, and the lower of the sites focused on the keyword, the better.
To continue with the example, for the keywords ‘how to create content for a blog’ there is an average of 136 searches and only eight competing pages. Numbers like that give this post a fighting chance of getting ranked.
You can spend some time in your research tool coming up with the perfect keywords. Just make sure:
- The phrase makes grammatical sense ‘how to create content for a blog’ not ‘how create content blog.’ You are going to be using these keywords in your writing.
- That they are low hanging; they do not have a lot of competition.
- You also want to make sure they fit what you are writing about. Using irrelevant keywords are not going to get you the rankings you want. i.e., If I would have chosen ‘create your own free blog’ then preceded to write this article which has nothing to do with creating a free blog.
Now that we have our keywords, we can move on to step two.
Step 2: Writing Your Outline
You might remember from school, your English teacher wanting an outline for a paper that was due. Who knew that one day, you would use that skill in the real world. In case you have forgotten how to write an outline I will go over it for you.
The point of creating an outline is so that you can write with a natural flow. You already know what you want to say. This step will help your writing sound clear and concise. Having an outline will also keep you from forgetting information that you want to add.
Creating an outline is vital but easy.
First, write your title. Your title should include your keyword phrase, then something that makes it interesting. Take the title of this article, for example. “How To Create Content For A Blog” is my keyword phase. “The Easy Way” is the little something extra I put in there to make the title stand out in the search results.
Next, you will want to come up with your main points. These will turn into your headings(the larger text that divides up the content.) In this article, the headings are the steps and then the wrap-up. Sometimes it can be a little tricker. If you are struggling with this subject, take a look at some of the other posts on this blog. Take a note of the different headings I used, and the related content I wrote under each title.
Lastly, you will want to write the points you wish to make under each heading. Take ‘Step One,’ for example. The bullet points in my outline for that heading included:
- What are keywords
- Jaaxy: Keyword Tool
- How to know if keywords are low competition
- Checklist for choosing the right keywords
Once you’re finished with that step, you are ready to move on to step three. You have almost finished creating your first content. Are you excited yet?
Step Three: Making The Meat
Making the meat is my way of saying writing content. If you think of the outline as the bones, then the actual writing is the meat. The formatting would be the skin. I think I have taken this analogy as far as it will go.
It is time to begin writing. Do not worry too much grammar at this point. Just write. Make sure to use your own voice; you want your personality to shine through your writing. Your readers are coming to your blog to hear from you, so let them.
Do not forget to make sure that all content is original. You do not want to plagiarize anyone. If you do use quotes, make sure to give proper credit.
Also, keep your paragraphs short; it increases readability on the internet. If you have a section that is longer, create breaks at natural points.
Make sure you are adding your keywords where they can naturally be added. Do not just stuff them anywhere. If you just put them in your writing all willy-nilly it will affect your readability. But more importantly, piss off Google.
One post I read said you want to add you keywords about 1-3% of the total number of words in the post. Tagging your images count in this number. So, if you write a 1000 words, you want to put your keywords in the article 10 to 30 times.
Aim to write about 1000 or so words. Do not get hung up on word count. As long as you are fully explaining the point you are trying to make you are doing good. Google likes a website to have posts that are of different lengths. So if this one does not turn out to be that long, well, you’ll get them next time, champ.
Step 4: The Final Touches
You have now written your first post. It is a relief and congratulations your almost done learning how to create content for a blog. Bravo! Now what?
It is time to put the final touches on your content.
First, proofread that baby. If you need information on how to proofread your article, I wrote a post on the subject on Wealthy Affiliate. You can read the post here.
Now I want you to run it through a grammar checker. I do not care which one you use, whatever you’re comfortable with. I use Grammarly because it is the best. This step is not optional. A good grammar checker will pick up on mistakes that you missed. These errors could be the difference between someone reading your content all the way through, or bouncing immediately.
If you have not done so copy your article to WordPress or whatever platform you are using. To do that with this article, since I write in Grammarly, I will highlight the text, press ctrl-c to copy, and paste it into a new post in WordPress dashboard.
Here is where I will complete my formatting by adding my visuals. Visuals and images are vital to content creation. There are several different ways to get pictures for your blog. We will discuss them in a later post, as for now, use a free source such as Pixabay.
I will also make sure my links open in new windows and format my headers. To format a header, highlight the header and set the size to the header setting you like.
Have you done all that? Preview your website by hitting preview in the upper right corner in WordPress. If you are happy with the way it looks, go ahead and publish it. If you are not, then continue formatting until it looks just the way you like.
You have done it. Take a deep breath and congratulate yourself on a job well done. Now, to drive traffic to it. But that is another lesson for another day.
Lets Recap How To Create Content For A Blog
Next, create your outline. I know bloggers who have templates of the outline that they follow. If you a member of Wealthy Affiliates they offer such a template in their content creator. Do you not know what Wealthy Affiliate is, check out my review to learn about this powerful training tool.
Then create your content. Do not get too caught up in your head. Just write naturally, you are going to make any corrections in the next step.
Lastly, proofread, format, and post. These are easy to follow, clearly laid out steps. If you have any questions what-so-ever, feel free to contact me, and I will be happy to answer them.
How do you create content for a blog? Let us know in the comments below.
Until next time, be the light in the world.