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How To Create Content For a Blog – The Easy Way


You have finally decided to create a blog. You followed my three steps for picking a niche. Your head is swimming with ideas of the different articles you want to write. In the wee hours of the morning, you are dreaming of all the possibilities of what your blog can be. You sit down at your computer and open Grammarly to write that first post. BAM! You have no idea how to create content for a blog.

Breathe, it is ok. I am going to guide show you how to create content for a blog, the easy way. So, grab your favorite drink, sit back down, take a deep breath, and get ready to learn.

We will cover all the steps you need to take to create great content that will keep your readers coming back for more. Shall we get started?

Step One: Locate Some Low Competition Keywords

The internet is a competitive place. To get ranked in the search engines like Google, you are going to want How to create content for a blogstart off with some low competition keywords.

Keywords are a phrase that is the focal point of your article. For example; the keywords to this article are “How to create content for a blog.” It is my goal to get this post ranked in Google under those keywords.

Now I had an idea on what I wanted to write about, so when I went to my keyword search tool, it was easy for me to find a phase that fit my topic.

For a keyword tool, I use Jaaxy. You can find my full Jaxxy review here.

I am going to give you a short overview on how to use a keyword tool such as Jaaxy. You plug in the keywords you would like to use and click search. You then compare the number of searches done monthly on the hopeful phrase to the number of competing websites. The more searches there are, and the lower of the sites focused on the keyword, the better.

To continue with the example, for the keywords ‘how to create content for a blog’ there is an average of 136 searches and only eight competing pages. Numbers like that give this post a fighting chance of getting ranked.

You can spend some time in your research tool coming up with the perfect keywords. Just make sure:

  • The phrase makes grammatical sense ‘how to create content for a blog’ not ‘how create content blog.’ You are going to be using these keywords in your writing.
  • That they are low hanging; they do not have a lot of competition.
  • You also want to make sure they fit what you are writing about. Using irrelevant keywords are not going to get you the rankings you want. i.e., If I would have chosen ‘create your own free blog’ then preceded to write this article which has nothing to do with creating a free blog.

Now that we have our keywords, we can move on to step two.

Step 2: Writing Your Outline

how to create content for a blogYou might remember from school, your English teacher wanting an outline for a paper that was due. Who knew that one day, you would use that skill in the real world. In case you have forgotten how to write an outline I will go over it for you.

The point of creating an outline is so that you can write with a natural flow. You already know what you want to say. This step will help your writing sound clear and concise. Having an outline will also keep you from forgetting information that you want to add.

Creating an outline is vital but easy.

First, write your title. Your title should include your keyword phrase, then something that makes it interesting. Take the title of this article, for example. “How To Create Content For A Blog” is my keyword phase. “The Easy Way” is the little something extra I put in there to make the title stand out in the search results.

Next, you will want to come up with your main points. These will turn into your headings(the larger text that divides up the content.) In this article, the headings are the steps and then the wrap-up. Sometimes it can be a little tricker. If you are struggling with this subject, take a look at some of the other posts on this blog. Take a note of the different headings I used, and the related content I wrote under each title.

Lastly, you will want to write the points you wish to make under each heading. Take ‘Step One,’ for example. The bullet points in my outline for that heading included:

  • What are keywords
  • Jaaxy: Keyword Tool
  • How to know if keywords are low competition
  • Checklist for choosing the right keywords

Once you’re finished with that step, you are ready to move on to step three. You have almost finished creating your first content. Are you excited yet?

Step Three: Making The Meat

Making the meat is my way of saying writing content. If you think of the outline as the bones, then thehow to create content for a blog actual writing is the meat. The formatting would be the skin. I think I have taken this analogy as far as it will go.

It is time to begin writing. Do not worry too much grammar at this point. Just write. Make sure to use your own voice; you want your personality to shine through your writing. Your readers are coming to your blog to hear from you, so let them.

Do not forget to make sure that all content is original. You do not want to plagiarize anyone. If you do use quotes, make sure to give proper credit.

Also, keep your paragraphs short; it increases readability on the internet. If you have a section that is longer, create breaks at natural points.

Make sure you are adding your keywords where they can naturally be added. Do not just stuff them anywhere. If you just put them in your writing all willy-nilly it will affect your readability. But more importantly, piss off Google.

One post I read said you want to add you keywords about 1-3% of the total number of words in the post. Tagging your images count in this number. So, if you write a 1000 words, you want to put your keywords in the article 10 to 30 times.

Aim to write about 1000 or so words. Do not get hung up on word count. As long as you are fully explaining the point you are trying to make you are doing good. Google likes a website to have posts that are of different lengths. So if this one does not turn out to be that long, well, you’ll get them next time, champ.

Step 4: The Final Touches

You have now written your first post. It is a relief and congratulations your almost done learning how to create content for a blog. Bravo! Now what?

It is time to put the final touches on your content.

First, proofread that baby. If you need information on how to proofread your article, I wrote a post on the subject on Wealthy Affiliate. You can read the post here.

Now I want you to run it through a grammar checker. I do not care which one you use, whatever you’re comfortable with. I use Grammarly because it is the best. This step is not optional. A good grammar checker will pick up on mistakes that you missed. These errors could be the difference between someone reading your content all the way through, or bouncing immediately.

If you have not done so copy your article to WordPress or whatever platform you are using. To do that with this article, since I write in Grammarly, I will highlight the text, press ctrl-c to copy, and paste it into a new post in WordPress dashboard.

Here is where I will complete my formatting by adding my visuals. Visuals and images are vital to content creation. There are several different ways to get pictures for your blog. We will discuss them in a later post, as for now, use a free source such as Pixabay.

I will also make sure my links open in new windows and format my headers. To format a header, highlight the header and set the size to the header setting you like.

Have you done all that? Preview your website by hitting preview in the upper right corner in WordPress. If you are happy with the way it looks, go ahead and publish it. If you are not, then continue formatting until it looks just the way you like.

You have done it. Take a deep breath and congratulate yourself on a job well done. Now, to drive traffic to it. But that is another lesson for another day.

Lets Recap How To Create Content For A Blog

how to create content for a blogFirst, choose keywords. You can also do this ahead of time that way, you already have a list of keywords and do not have to take the time to do this when all you want to is write.

Next, create your outline. I know bloggers who have templates of the outline that they follow. If you a member of Wealthy Affiliates they offer such a template in their content creator. Do you not know what Wealthy Affiliate is, check out my review to learn about this powerful training tool.

Then create your content. Do not get too caught up in your head. Just write naturally, you are going to make any corrections in the next step.

Lastly, proofread, format, and post. These are easy to follow, clearly laid out steps. If you have any questions what-so-ever, feel free to contact me, and I will be happy to answer them.

How do you create content for a blog? Let us know in the comments below.

Until next time, be the light in the world.

~ Dovey


20 thoughts on “How To Create Content For a Blog – The Easy Way”

  1. Hi Dovey.
    Thanks so much for this well written and informative post. I am fairly new in the content creation world, and there’s so much information out there, (some definitely better than other). Reading through your article it becomes very clear that you know what you’re talking about.
    I am very happy with Jaxxy myself, and seeing that others find it as valuable as I do, is very comforting.
    I’m curious about Grammarly vs. Site content on the WA platform, which is the one I am currently using. Do you think there’s a big enough difference, that it would be worth it to change from one to the other?
    Thanks again for the good information, it’s very much appreciated.

    • Thank you, Michael, for stopping by. I am glad that you are liking Jaaxy. Jaaxy can be a powerful tool when used to it’s fullest potential.

      About your question, Grammarly is a much more efficient tool. It is going to find mistakes that the content editor does not. It also provides reasonings and suggestions that Site Content doesn’t. You can use both, write your content in Grammarly, post it to Site Content and then run the grammar check. If you feel like that is too much work and you want to use just one, I would go with Grammarly hands down. I hope that helps.

  2. Thanks for writing such a clear post that helps one create content for their blog. I’ve been questioning myself whether I have been choosing the right keywords for my blog and seeing how you explain it here gives me confidence that I’m doing it the right way. Thanks for the reassurance :).
    I also didn’t realise that tagging our images also counted towards the number of keywords mentioned in a post. In hindsight, this makes sense.
    As I read through your post, it was really easy to read, highly valuable, and entertaining. I love your writing style, so I very much appreciate your blog posts :).

    • Oh my Kat, I am blushing. Thank you for the compliments. I am happy that the article was useful. Sometimes we just need to be reminded that you are doing things right. Keywords are tricky little buggers.

  3. I gained a lot of knowledge reading your step by step process on how to create content. Step 2 was my favorite because the Jaxxy tool is very useful and can save you soo much time finding low competition keywords. I use Jaxxy and it relieves me from the stress of not getting ranked on Google. For self improvement I could definitely work more on step 2 and step 3 to create content. Very informative post. Thank you for the knowledge and advice!

    • Thank you Josue for stopping by and having a read. I LOVE Jaaxy. When I first started blogging, I did not have a keyword tool to use. Basically, I typed random words into Google and tried to come up with key phrases that way. To say the least, it was not that effective. I was so relieved when I found Jaaxy. I am glad that I have been able to share it with my readers.

  4. Wow, I’m surprised that adding the keyword 10-30 times in a 1000 word post. I think my writing would appear very disjointed if I used it that many times. How often do you normally try to add it? I aim to use the keyword phrase in the alt-image-text for half my images and 2-4 times in the text if its around 1000 words. I appreciate your advice as I’m still so new to all of this!

    • I am not obsessed with using keywords. I use it when it seems natural. I do add them to the alt text of all my images since that counts. I make sure to use them in the first two paragraphs because I know Google likes that. I also try to include the phase in one heading and in the conclusion. There are other times it fits into the content and other times it does not. I find the more my content matches the keywords the more places I can naturally add them. Keep coming back as I will be adding new content several times a week.

  5. Wow! This is awesome information. Thank you so much for the easy steps. I now feel more comfortable writing a blog and can get started today. Thanks again.

    • Thank you for stopping by Donna. I am glad that you found the information useful. Keep coming back as there will just be more and more information to come.

  6. Hey, thanks for the refresher course, Dovey. I’ve been blogging for a while now and sometimes it’s nice to read up on what’s new. Google has been changing its algorithm lately and whatnot so is nice to know how to create content for a blog easily.

    Hopefully, Google is happy with their updates.

    • Many moons ago, I worked as an internet evaluator. These are people who are hired to decide how relevant a website is to the keywords. I understand why Google has to change its algorithm. Back in that day keyword stuffing, link farms and duplicate content was all the rage. As a user and a blogger, I am glad for the change. Now I can blog like I always wanted too and have Google love my sites.

  7. This is so useful, so many good reminders! I find it the hardest to write and get started with a catchy first paragraph. Creating an outline is also a superb idea, will try that next time as often I just drown in the flow of words and have to structure at the end. Thanks again Snoozy Mom, great guidelines!

    • Oh, the nightmare of the catchy first paragraph. I like to start out with a question as my eye-catcher. I think that people will keep reading to get the question answered. At least that is my hope. An outline is a great tool to have, I have a template outline for every type of post I write.

  8. Although I am aware of targeting keywords with low competition, I find it rather difficult to write a full article. Usually, I will do some research first before writing the post, but I always end up being overwhelmed by too much information. As a result, I had to spend a long time sorting out these information.

    After reading this post, I think I know what is the problem! I missed out the step of writing the outline! I think if I do this additional step, I will be able to sort the information more effectively and the post will be more structured and clear. I will also be able to shorten the time needed to write a post!

    Thank you so much for the tip!

    • I am happy that my advice could help you, after all, that is the point. I have written entire posts without an outline before. Those post end up turning out one of two ways. Either they are a disorganized rambling mess or I can not think of a thing to write and they turn out bare bones. Either way, my writing is so much better with an outline.

      Thank you for stopping by and leaving a comment.

  9. While I’ve been blogging for a while, sometimes I hit some blocks whether it’s searching for new topics or branching out to other niches. I feel like I’m reading a refresher course. Nice advice on keywords although I stopped worrying about density and focus on delivery instead.

    • That is good advice. The most important part of creating strong content is delivery. The fact is that most content ranks under a lot of different keywords, not just the ones the author choose. It is more important that the writer makes readable and well-written content. Although, I do feel like keywords should be included in the article at natural spots. It is always nice to have a refresher after you have been writing awhile. Thank you for leaving a comment.

  10. This is a great step by step guide of how to create quality content. I appreciate the resources you provided also. Jaaxy is a great tool and I also use it myself religiously.

    With so many long tail keywords out there that people search for each day, Jaxxy gives us that fighting chance to have our website seen. I am in the weeds with Jaxxy each day researching my next group of awesome keywords for my blog.

    If someone wants to be successful in creating quality content, this guide will definitely set them up for success. Thanks for sharing.

    • Thank you, Nate, for the comment. Yes, Jaxxy is a must-have when it comes to finding keywords. I am glad that you are having a lot of success with it as well. Too many people try to rank with popular keywords then do not understand why they are not getting ranked. The key is easy, as you said, it has to be long-tail keywords.

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